UseDesk меню
Request a Demo
Send us a request for an online demonstration at the time that's convenient for you. We will give you an overview and answer any questions you may have about the system.
Select Time and Date
Company information
For example, write how many support employees you have now, which channels you use, how many calls you receive per day, etc.
By clicking the button, you agree that you have read our Privacy Policy

[INTERVIEW] "AVIASALES": HOW DESIGNED THE SUPPORT OF THE LARGEST AIR TICKETS METASEARCH

Katerina Vinohodova
Usedesk co-founder
About company
Industry
Metasearch engine for air tickets
Customers
Customers of flights
5
Communication channels
6 800 000
Unique users looking for tickets every day
You have bought tickets using this site at least once. We are very proud that they are our clients and asked the head of the customer service Nezhdana to tell you how everything works from the inside.
Nezhdana Momotkova
Head of Aviaseles' Customer Service
KATIE:
As far as I know, Aviasales didn't have its helpdesk before. It sounds fantastic - so many users, a big company - it seemed like there should be a huge staff to maintain the service. Tell us what it was like and why you did have a helpdesk.
NEJDANA:
You can't say there wasn't a helpdesk. Or rather, to say that it was not developed because of the specifics of our service. Aviasales is a metasearch engine. We do not write tickets; we do not make payments; we do not check-in or change tickets, if necessary. The traveler goes from us to the online travel agency or airline site and buys the ticket there. Despite the relatively simple scheme, it is often us who are approached by users with the following questions: "Can I take a decorative rat on the plane?", "Do I need to get a visa if I will be transiting in London?", "I bought tickets, but they did not come; what should I do?", "The flight was canceled; how can I get my money back?".

For more than 10 years of our company's existence, this has been the helpdesk's goal - to let the user know where and with whom they should solve their questions and problems related to air travel. Only for ticket search and website operation. Everything else - not to us. Only in exceptional cases, we helped to solve the problem with our partner. Now our position is different. The user trusts us, so why should we send him somewhere to help him and solve the problem ourselves? We have extensive experience; we know very well how our market works. One of the global aims of the helpdesk now is to improve travelers' literacy, particularly in questions of air travel. Plus, to help with those problems that may have arisen with a client after buying a partner's ticket.
KATIE:
When you connected the communication channels and saw the flow of calls - how unexpected was the number of calls?
NEJDANA:
Previously, we were integrated with another system that did not allow us to see the whole picture. For example, social networks remained the territory of the SMM, and the support team did not monitor them 24/7. When we switched to Usedesk and set up all the channels we needed, the volume didn't surprise us. It is expected and only in 3 months has increased by 20%. Now it's hundreds of referrals a day across all channels.
KATIE:
Your SMM is one of the wittiest on the market. Does your support team have the same cheerful tone when communicating with clients? Do you have specific routines about how to communicate with customers?
NEJDANA:
Yes, from the beginning, we have a formed "Tone of Voice" that we adhere to. Each social network deserves the special treatment of its users, and of course, what goes into VKontakte does not always go into Twitter and vice versa. There are "kinks," and our PR doesn't doze off and give us a slap on the wrist. But what can you do if users get it :) Well, here's an example –
The user trusts us; why should we send him somewhere if we can help him and solve the problem?
KATIE:
Tell me, how do you handle appeals now, what tools do you use?
NEJDANA:
We use a ticket request system for communication with users - Usedesk. All the client leaves in the feedback form in the application and on the website are sent to one place, which allows us to save our employees' time, only moving from ticket to ticket.

It is also an essential convenience for us: for each client's case directly from Usedesk we can write to the agency. At this point, the client's ticket is "on hold" until we resolve the pain. Once all explanations are received, we go back to the client with the final solution. This tool allows us to track the timing of the issue, the agency's work and the correctness of its actions.

Plus, another one of the first integrations that were done is AppFollow. A convenient service, with which we have previously collaborated to track feedback in our apps. In comparison, in other companies, employees still have to manually log in to Google Play or AppStore and respond to reviews in the site's desktop version. On the other hand, we receive reviews directly into the Usedesk system, set up tags to create "star" categories and assign topics based on the text of the appeal. Based on the report, we can see what users don't like and where the product should be refined.
KATIE:
What metrics are you targeting now, how will you measure customer happiness and employee efficiency?
NEJDANA:
The main metrics we are targeting right now are SLA compliance (i.e., response time) and CSI satisfaction index. Plus, additional quality control on compliance with business processes.
Review from Google Play goes directly to Usedesk, so you can reply right there
Based on the Usedesk reports, we see what users do not like, and where we should improve the product.
KATIE:
What do clients come to you with? Tell us about the fieriest and the stories that have hooked you)
NEJDANA:
One of the first cases I was told about after I joined the company was the Bali case. A client arrived at the airport and found out he had missed his flight. At the same time, the printed tickets said otherwise. The reaction is completely understandable - resentment and a lack of understanding of what to do next. No money for a new ticket, the visa would have been overstayed. The client wrote to us, and while we were trying to figure out what was going on, our colleagues put the client on a plane to Dubai. They booked a hotel for the long layover and sent him home on the first convenient flight. It turned out when the client returned home; the mistake was on the side of the partner. The culprits were punished, and the client was happy with the service.

There was a case when our clients were complaining that our partner agencies couldn't disable a paid service when buying a ticket. And according to our rules, agencies are not supposed to include any additional services by default. Whatever the price is displayed on our website, that's how it should be at the time of purchase. As it turned out, the agency did not violate the rule, but the wording was so complicated that even we did not understand which button to press. We worked through this case with the agency and put forward our own terms on the wording, which was taken into account. The "erroneous" services were cancelled and the money was refunded.
KATIE:
For our readers who, without exception, have been your clients at least once in their lives, tell us how you can be contacted now and in what cases you can help.
NEJDANA:
For now, mail and social media remain the main channel. In the future, we plan to introduce chat and messengers for even quicker communication with us.


The agency where you bought your ticket should help in all cases. But if for some reason it didn't work out, feel free to contact us. Support is one of the "whales" of Aviasales along with fair pricing, so it's all serious ;)
Share with your colleagues:
Did you like this briefcase?

We know a lot about customer service
Once a week, we will send you an article on how to create better customer service. Do you mind?
We know a lot about customer service
Once a week, we will send you an article on how to create better customer service. Do you mind?