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WHAT TO SAY TO THE CUSTOMERS
INSTEAD OF "NO"

Katerina Vinokhodova
Director of Customer Service at UseDesk
In my favorite comedy movie, Jim Carey's character just says "yes", even when he wants to say "no." This made him happy at the end. What if you do the same trick talking to the customers?

Today, we will analyze why it is dangerous to say "no" to the customer and how to get out of the situation, when a customer asks for something you don't currently have.

Psychology explains how "yes" and "no" work from a biological point of view. These trigger words initiate the basic emotions and emotions force us to react.
Ask any operator: the most enjoyable thing in his job is to say "yes" to the customer in response to his request and hear "thank you, you helped me a lot!" However, when you cannot fulfill the customer's request, the refusal does not promise anything good.

Remember your childhood, when mother said "no" to your request to buy a toy.
You had 2 options:

  • do not give up and ask father hoping he will take another decision,
  • fall down to the floor, scream and cry, wave arms and legs until "no" turns into a "yes".
The customers show similar reactions when they do not get what they want.
What customer says

What an insolence! What the hell are you doing there, if you cannot help? No, I do not care how you will do it!


Connect me with your manager right now!





I cancel all my accounts! You've lost me as a client! Today, Facebook will know a lot about you!!!


What's going on

The customer gets emotional quickly - he argues with the operator, curses, demonstrates aggression. If this does not help, he moves to the next strategy.

The option of "appealing to father" who has more power to solve the problem bypassing the rules. Another way: the customer hangs up and calls back later: "maybe, another operator will be more helpful".

He openly threatens to leave and spread negative information in the media and social networks. The last one is the worst, and this strategy is used by more advanced customers as a life-hack from the very beginning of the conversation, forcing the company to make exceptions.
That's what the word "no" means into a customer's mind:
NO = NO solution
NO = have to put in a lot of effort

The task of the operators is opposite: lead the customer to a solution, be ready to negative reaction to "no" and prevent it. It sounds like magic but you don't need magic here – just try a simple rule:

Instead of telling a customer what you cannot do, say what you can do.

Let's take a closer look into two techniques that will help you to use this rule in practice.
NOTE
If nothing helps, I would recommend you to read an article about how to deal with angry customers..
1. Start using positive language
Listen to the recorded calls, read e-mails sent, and find out how many times and in what situations the operators said no. Track the customers' reactions. Write down the details of each conflict and make a chart of the most potentially dangerous situations. Now, bravely delete from the old templates designed for these situations these words: "no", "impossible", and a particle "not." Let's see how Osram Sylvania did all of that.
Conflict situations

Order of product


Placing an order


Price negotiation


Delivery failure or product damage


Notification of delay


Product return
No

We do not have this product in stock


We cannot ship the order until ...


You have to talk to sales department about the price

We must arrange product replacement


You will not receive your order on time


You need to write return number on the package
Yes

The product you are interested in will be available for ordering ...

We can fulfill the order ...


You can discuss it with a sales representative

The best thing we can do in this situation ...


In order to receive the product on time, please send your order ...

Please make sure the return number is given on the package

After these rules were implemented, Osram Sylvania reduced the effort score by 18.5%, and the number of calls transferred to the "senior" members reduced by 2 times. Try it and see what your company can achieve through such changes in language.

Hint: for written requests, centralize new templates in UseDesk so that the change is implemented flawlessly and agents do not repeat the mistakes of the past.
2. Find an alternative solution
We have learned how to replace "no" in theory, mitigating the possible negative reaction of the customer. However, this is only a cosmetic repair. In reality, if we do not offer an alternative solution that is suitable for the customer, a positive language will not help.

It seems obviously clear but there is only one way to help the customer to solve the problem - to find out from him what he really needs. The mistake that the operators do quite often is taking the customer's request literally. However, what the customer says and the real pain he suffers can be very different. The purpose is to find the source of the pain and solve the problem that causes it. Therefore, dig deeper.
Ask questions

The customer asks to arrange delivery for tonight, but there are no free couriers. Do not rush to answer rather take a pause saying you need to verify information. You won some time,
now use these seconds strategically to learn the details of the customer's situation
that will help you to find the right solution.
Bad:

– Sorry, we do not have couriers available in the evening! But you can visit our self pick-up location!

– Sorry, I'll have to order in another store.
Good:

– Let's see... You ordered a gift set of cosmetics, right? If it is not a secret, who is the gift for?

– For my sister, she has birthday tomorrow, so I'm planning in advance.

– Great choice! Are you going to celebrate tomorrow?

– Yes!

– Looks like I found a courier available for tomorrow morning. It appears, all couriers are busy tonight already, but tomorrow morning a courier will be able to deliver your order anywhere you would like - to work or home address. Thus, you will definitely have the gift ready before the dinner!

– Ok, sounds good!
Bad:

– I do not see any problems with the card, probably, the ATM is not working!

– But my friend just withdrew money from his card through that ATM!

– Sorry, I cannot help! Looks like the card chip is demagnetized, you need to get a new card.
Good:

– Are there any people you know around?

– Yes, a friend who just withdrew money from his card.

– It's good. We can transfer money from your account to a friend's account and he will withdraw money for you. The transfer is free and the money will be on his account in a second.

– Really?? I did not know that it's free. Great, let's do that! Good!

– We will reissue your card and deliver it to you as soon as you are back from vacation.

– Perfect!
The more you know about the customer, the more likely you will be able to help.
– Oh, yeah, a customer always share the details!
Right, not every customer ready to chat with the operator and not all problems have an alternative solution, but the result is worth of try.

The Canadian company LoyaltyOne conducted an internal study of this technique: a group of employees talked to customers asking additional questions and offering alternatives, and the second group served customers in the old-fashioned way. The first group showed an excellent result:

  • Customer care score is higher by 11%.
  • The share of the problems solved since the first inquiry is 7% higher.
  • Duration of call has decreased.
The last fact was a surprise for the company. At first glance, additional questions should increase the duration of the conversation not to reduce it. But a few paragraphs earlier, we talked about the fact that when customer does not get what he wants, he starts long emotional discussions or makes repeated calls. A few questions will save you from arguments and disputes and, in the end, help finish the conversation faster and without irritation.

So, remember three key points, when choosing an alternative for the customer:

1. Do not rush to say NO.
2. Do not make excuses explaining why you cannot offer what the customer asks.
3. The customer may not know how to solve the problem better.

It's your job.

The highest proficiency is to find and offer an alternative solution even before you say "we cannot" to the customer
When writing the article, I used the book " The Effortless Experience: Conquering the New Battleground for Customer Loyalty" by Rick Delisi, Matthew Dickson, and Nick Thomas
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