Today, this special column outlines all time critical topic that Casengo
team has investigated recently: what are the reasons customers are unhappy, does the quality of customer service affect this, and how you can change it?
On average, 1 in 5 unhappy customers mentions the attitude of support agents and long delivery time among the reasons contributing to bad impression. In many cases, customer's disappointment is so strong that they do not even attempt to get a solution and just leave.
Guys have analyzed over 46,000 negative customer reviews in e-commerce and transformed the results into an infographic.